Consumer Grill Interest Isn’t Down, It’s Normal

There has been some doom and gloom recently about the grill segment being down year-over-year. There are definitely macroeconomic pressures with inflation, supply chain issues (that might be improving) and a possible recession, but is that being seen in the grill market? We take a look at our own data set and analyze.

As a proxy for consumer interest in the grill segment, we used data from Google with the search topic “barbecue grill”. That’s a very generic, consumer based term that we feel should be representative of how much interest there is in grills. It’s worth noting, that search volume doesn’t necessarily translate to sales, but may be indicative.