Weber has the strongest brand name in the grill industry. They are the most widely known, not to only in the US, but also in the other four largest grill markets in the world.
We are the most recommended brand in the outdoorcooking industry by consumers, according to MetrixLab, with total brand awareness of 87% in the United States, 86% in Germany,89% in Australia, 74% in Canada, and 76% in France, the five largest grilling markets in the world.
Weber S-1/A SEC Filing from 2021
That awareness has translated to having a large market share. They have an impressive 24% market share globally.
The leadership of our global brand is demonstrated by holding the number one brand position in grilling, in the United States, Germany, Australia, France and Canada with 23%, 44%, 30%, 26% and 24% market share respectively, and 24% globally, according to Frost & Sullivan.
Weber S-1/A SEC Filing from 2021
While the largest share of their revenue comes from the US, they had been gaining ground in the APAC region. About 7% of their revenue came from APAC sales in 2020, and that share continued to grow through the period that they were a public company. Strength in APAC is advantageous not only for increasing sales overall, but it also helps lower their tariff exposure from manufacturing in Asia.
One partnership that will help with distribution in APAC is ACE Hardware has made their products available in select locations in the Manila area and online. ACE is Weber’s main retailer in the Philippines.
Part of the Filipino experience is the warm hospitality that is extended to anyone and everyone who walks through our household doors. At its core, this kind of hospitality is rooted in what we serve our guests, and more often than not, it’s food—food served from the heart.
We are thrilled with the addition of Weber grills to our lineup of products in the outdoor category. Filipinos love to host, and now we’ll all have the opportunity to experience superior outdoor grilling with these new Weber products.
Ronald Roldan, Head of Marketing, ACE Hardware Philippines
Ace Hardware has done well in the Philippines, earning the Hardware Retailer of the Year – Philippines award for the past three years. As of last year, they boasted a store count of 245 locations.
ACE Hardware Philippines offers a wide range of Weber grills. They have their popular kettle charcoal grill, the portable Q, the Spirit gas grill, and the Genesis gas grill.