Academy Sports + Outdoors Creates New Chief Customer Officer Role

Academy Sports + Outdoors announced the appointment of Chad Fox to the new role of EVP and Chief Customer Officer, which reports to Steve Lawrence, Chief Executive Officer of the Company. The new role oversees omnichannel, marketing, customer insights, and customer care, so it covers a wide swath of customer touch points.

Chad Fox is new to Academy this month, but has served in many similar roles at other well known retailers. He comes immediately from Dollar General, where he was Senior Vice President & Chief Marketing Officer. In that role he led the brand strategy, marketing, media and digital teams and was responsible for strengthening the voice of the customer, generating increased traffic, improving customer engagement, and leading the in-house retail media network.