Fire Magic is a popular brand in luxury grills for outdoor kitchen. They have the fourth largest dealer share, according to our data, and they just announced a partnership that will expand their distribution further.

They have begun a strategic partnership with POOLCORP, the largest wholesale distributor of swimming pool supplies, equipment, and outdoor living products. Through the partnership, POOLCORP’s network of contractors and retailers will have the ability to sell Fire Magic products.

It’s big news for Fire Magic, and for POOLCORP, who currently has limited grill partners. This will not only expand the brands they carry, but also the grill options.

New Electric Grill

In addition to securing a new partner for distribution, Fire Magic also launched a new electric grill. The Analog EL250 is a small grill that packs a punch. It has an analog dial to set the temperature up to 650 degrees F.

Fire Magic has the largest selection of electric grills in the luxury category, and this gives them a more basic option. Despite not carrying all the features of their larger electric grills, this one still has the same high quality build.

It’s made from double-walled 304 stainless steel to help keep the heat in. It also has their signature Diamond Sear cooking grids.

Unlike the larger models, the EL250 runs off 120v. To add to its cooking functionality, there is the ability to also buy a rotisserie kit for it. That would be a must for me.

The EL250 comes in three different configurations, table top, built-in, and on a post. The cooking dimensions are 15½” x 16¼”, which totals about 250 square inches, hence the name. The retail price for the grill itself is $2,599.