Bull Outdoor Products announced a new leader for their sales organization. In a planned transition, Gabe Rasamano was named the Vice President of Sales.

He joined the company at the end of June and is working alongside the outgoing Vice President of Sales and Marketing, Frank Mello. To ensure a smooth transition of responsibilities, the transition period will last for six months.

Gabe’s depth of experience in outdoor living and his track record of building strong sales teams and customer partnerships make him exactly the right leader for this role

Mark Nureddine, CEO of Bull Outdoor Products

Gabe Rasamano brings 19 years of experience from POOLCORP, where he held a variety of sales and operations leadership roles. POOLCORP services over 125,000 wholesale customers across swimming pool and outdoor brands. Gabe’s experience working with in the dealer distribution model in outdoor products will help him grow Bull.

Bull Outdoor Products has an exceptional reputation for craftsmanship, innovation, and customer relationships, and I’m honored to join a team that takes those values so seriously. I look forward to working alongside the Bull team to strengthen our dealer and distributor partnerships and drive sustainable growth across our channels.

Gabe Rasamano, VP of Sales at Bull Outdoor Products

Once Gabe Rasamano is full integrated in the company, Frank Mello will retire after 18 years with Bull. His legacy is leading the expansion of Bull’s dealer distribution network and deepening relationships in the industry.

We are also immensely proud of what Frank Mello has built over the years. His leadership shaped our sales culture and the enduring relationships we hold with our partners and customers. We wish him every happiness in retirement.

Mark Nureddine, CEO of Bull Outdoor Products

With the leadership transition, Wade Fortin will still lead marketing operations. This will maintain brand consistency and continue aiding in Bull’s growth.