W.C. Bradley Co. has been part of American culture for well over a century. They were early investors in Coca Cola, brought one of the first charcoal grills to market with their Charbroil brand, and continue to innovate today across their portfolio of companies.

While the world has certainly changed since their founding in 1885, their family ownership and core values have endured. To drive the company forward in its next chapter, Christopher Ball has been appointed as Chairman and Chief Executive Officer.

We’ve been a family-owned business for more than 140 years, and that long-term perspective continues to guide how we operate. Our focus is on building strong, enduring brands, staying close to our customers and consumers, and executing with discipline.

Christopher Ball, Chairman and CEO of W.C. Bradley Co.

Part of what has made W.C. Bradley Co. successful through the years is continuity. Christopher Ball represents the fifth generation of leadership.

He has been serving in an interim capacity since November of 2025. During this time he has focused on strengthening execution across the portfolio while keeping an eye on long-term success. That’s key because W.C. Bradley Co. is focused on building long-term brands.

W.C. Bradley Co.’s current portfolio includes the grill brands Charbroil, Pit Boss, and Oklahoma Joe’s under the Outdoor Brands, LLC portfolio. They also are behind the innovative Current Backyard electric grill and pizza oven brands.

Their portfolio of great brands doesn’t stop there, on the outdoor living side of the house, they have TIKI Brand and Badlands. This is addition to commercial and residential real estate holdings.

Having that long-term focus is as important now as ever across the W.C. Bradley Co. outdoor portfolio. There’s no shortage of macro challenges and volatility.

With their long history and family ownership, their ability to focus on what’s best for the future rather than the next quarter is a real strength. Challenges in the sector can present opportunity. Their grill brands are pushing for growth this year, and I think they’ll be rewarded with share and even more success.