It’s been 10 months of companies trying to find ways to overcome tariff costs on top of inflationary pressures. It’s been a combination of building a leaner business and pricing.
American Fire Products also has been building more efficient operations, but they’re going the other way with pricing. They’re passing the reduced expenses on to customers by cutting prices by up to 40% in some categories.
Our responsibility is to support our customers, not add to their challenges. We’ve taken disciplined steps to improve efficiency so we can make our products more affordable to everyone while maintaining the quality and reliability our customers depend on. This reinforces our commitment to long-term relationships and shared growth.
Matt Doll, CEO of American Fire Products
American Fire Products focuses on selling premium fire pit components, fire glass, burners, lava rock, and custom fire features. They’re a family business that celebrated 20 years of operation, last year.
They’ve spent the past year going through their whole operation. They analyzed their manufacturing, sourcing, logistics, packaging, and internal systems to eliminate unnecessary costs.
The customer price reductions that they were able to achieve aren’t just a temporary thing either. Their efforst to make their operations more efficient are a long-term strategic decision.
At the end of the day, our focus is simple. Deliver better value, support more projects, and remain a reliable partner in a changing economy.
Matt Doll, CEO of American Fire Products