MEATER President to Retire, Take Advisory Role at Traeger

It’s been a wild ride for MEATER, and there’s more change happening this year. They were acquired by Traeger in the summer of 2021 for $100 million when everything was working in the grill industry.

Traeger paid $60 million in cash at close, with an earn-out tied to performance over the next two years for the balance. Traeger’s business struggled, as did the industry, through the earn-out period, but MEATER was a bright spot.