Three things that go together well are grilling, beer, and music. Combine all three together and you have a great time, and you also have the Traegerator.
In a partnership with Bud Light, Traeger has created a pellet grill that also refrigerates a keg and has speakers on the front. The multifaceted outdoor tool is labeled the Traegerator, and the only way to use at a tailgate it is through a sweepstakes.
I love Bud Light and I love grilling, so it was great to collab with my friends at Bud Light and make the Traegerator as epic as possible. Baker and I had a blast singing and dancing on set and I haven’t been able to get the Traegerator song out of my head since!
George Kittle
To show off the special grill, Bud Light and Traeger created an ad featuring NFL players George Kittle and Baker Mayfield. It’s fitting with the NFL season just around the corner.
While George and I prepare extensively for our games every week, we also know a thing or two about tailgating and have become pros behind the grill as well. The Traegerator combines two of the best parts of tailgating on game day, so this is a pretty sweet creation. Football is almost here, and I can’t wait to see what fans get to have some Bud Light and the Traegerator at a tailgate this season.
Baker Mayfield
The Traegerator is a heavily modified Timberline pellet grill. It’s a top of the line grill that features Traeger’s latest touchscreen D2 controller for connected grilling. Kudos to Traeger for creating a features and specs page for the promotional grill.
At Traeger, we’re all about bringing people together and creating unforgettable moments – and the Traegerator takes that to the next level. We all know that BBQ and beer go hand in hand, and we couldn’t be prouder to partner with Bud Light in bringing this project to life.
Hjalmar Hedman, VP of Brand at Traeger
This one of the biggest brand partnerships that Traeger has done. The exposure to new audiences from partnerships like this was a point that was made in Traeger’s last earnings call.
We also continue to leverage brand partnerships to engage new consumers and broaden our brand reach. Notably, we launched a partnership with Bud Light and Budweiser, two of America’s best-selling beer brands with extremely large audiences.
Buds Grill Like a Pro campaign partnership with Traeger features content integration, retail displays and cross-merchandising efforts.
Jeremy Andrus, CEO of Traeger