W.C. Bradley Co. owns some of the most popular brands in outdoor cooking, including Charbroil, Pit Boss, and Oklahoma Joe’s. Brand loyalty is an area of focus for them, and a big part of that is having effective customer service.
To improve their customer service, they’ve implemented an AI-powered platform within their Customer Care Center. Since it was rolled-out on June 11th, it’s been effective at providing a better customer experience while also providing valuable insights back to the company.