Traeger to Vote on a Reverse Stock Split to Get Back in NYSE Compliance

Heading into 2025 it looked liked it could be a promising year for a grill industry rebound. There were some tailwinds with inventory levels normalizing, a reasonably healthy consumer, and a housing market that was bound to find a bottom at some point.

The implementation of tariffs changed any potential for promise that the year had. It sent the stocks for all companies in the live-fire industry tumbling because their gross margin would be significantly cut. To navigate those tough seas, companies tried a combination of pricing to preserve margin, and operating expense reductions to help make up ground before net income.