Tractor Supply Saw Demand Shift and is Focused on Digital Sales

Tractor Supply reported their Q2 earnings this week and they sounded confident about the strategy they’ve been implementing. They re-affirmed guidance for the year and are confident in their ability to navigate the consumer pressures and tariff environment.

There wasn’t any grill specific talk on the call, it was more about their broader business. Grills sales still aren’t a major part of their business but it’s an area they’ve been focused on. They announced a partnership with Weber last year and started selling Weber grills at all their stores.