Solo Stove is gearing up for the Super Bowl and their new Steelfire Griddle is taking center stage. To show off its capabilities, they’re hosting a celebrity cooking competition on the griddle.
It will take place at The Players Tailgate, a ticketed even featuring players in addition to lots of chefs that you’ve heard of. The event emcee is Nate Burleson who co-hosts CBS Mornings, but more importantly, was a wide receiver for the Detroit Lions.
The Big Game is one of the biggest gatherings of the year, and we wanted Solo Stove to be right at the center of it. We’re bringing our full backyard lineup—from world-class smokeless fire pits and pizza ovens to the new Steelfire Griddle and new Windchill A/C misting cooler—to show fans what’s possible when you tailgate with Solo Stove.
Liz Vanzura, Chief Marketing Officer at Solo Stove
It will be a cool experience to see chefs cook on the stainless steel topped griddle. It’s also not the only cooking event that Solo Stove is hosting.
They’re having the Big Game S’moredown where fans and legends alike can try Seattle and New England–inspired s’mores creations and vote for the winner. I feel like it just wouldn’t be right for Solo Stove to be hosting an event and not have s’mores.
We all can’t make it to Santa Clara for the Super Bowl, so Solo Stove has created ways for people at home to also get in on the fun. They’re inviting everyone to “Squash the Beef” by sharing their ‘beef’ to squash, a favorite tailgate recipe, or a photo of their watch-party setup.
At the end of the event, Solo Stove will wrap it up by making a donation for every “beef” submitted to Seattle Food Lifeline and The Greater Boston Food Bank.
Solo Stove has lots of great products for tailgating at home. Of course they have fire pits, pizza ovens, and other cooking products, but they also sell things like inflatable projector screens.
Solo Stove’s activation and marketing around the upcoming football game is one of the biggest they’ve done since they refocused the brand this year. They built their brand through effective marketing, so it’s good to see them doing big things again.