Kingsford to Offer Innovation this Summer, Details Consumer Pressures

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It doesn’t feel like it right now, but grilling season is right around the corner. We’ve had a number of consumer pressures in the outdoor cooking industry for a while now and Clorox sees that continuing into the summer.

…we still expect the consumer to remain under pressure and that means we expect categories to be flat to up 1% in the back half of the year. We certainly hope we could get to the top end of that range given the plans that we have but we’ll see how that plays out and what the consumer decides to do. We just feel like we have the right plans to both support category growth and share growth within those categories. whether that be innovation, the base distribution that we’re working on with retailers, our demand spending and plans, which is very strong. So we feel like we’re doing everything we can to continue to support getting back to category growth that is in line with what we’ve experienced in the past.

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