AMD Direct has led a number of strategic initiatives over the past year to focus and grow their portfolio. They have six brands in total (Summerset, TrueFlame, Firegear, SunFire, Crossray and HEATSTRIP) across the outdoor kitchen and outdoor heating spaces.
They divested American Made Grills to focus their portfolio, then brought the innovative infrared grill brand Crossray to the US market. For on the ground support with dealers and distributors, they’ve announced a new manufacturers’ representative in the Western US.
