Bow hunting season is in full swing for deer, and firearm season is right around the corner. Outdoor lifestyle brand Mossy Oak isn’t just busy with hunting season though, they’re also busy partnering with outdoor cooking brands.
Grilling and hunting go well together, and not surprising, they have similar demographics. Mossy Oak does a number of licensing deals and partnerships, so they provide data on their consumer.
- Our Consumer
- 45.3 average age of avid U.S. hunters
- 90% of hunters are male
- 27% of U.S. hunters have 4 or more years of college
- $62,536 average household income of avid hunters
- Number of U.S. hunters: 11.5 million
- Number of U.S. anglers: 35.8 million
- Dollars spent annually in total expenditures for hunting and fishing: $81 billion
- Americans spent more than 184 million days hunting and anglers spent 465.4 million days fishing annually
Royal Oak Camo Bags
Royal Oak and Mossy Oak are collaborating in a couple different ways. The first, is Royal Oak just wrapped up their Invitational with Mossy Oak as the title sponsor.
You’ll notice in the promo video there are bags wrapped in camo. That’s the Mossy Oak Bottomland Edition camo, which will be featured in an upcoming release. Royal Oak will sell those bags in four different charcoal options.
- 100% Natural Hardwood Lump Charcoal, 15 lb
- Super Size™ Charcoal Briquets, 14 lb
- Classic Hardwood Charcoal Briquets, 4 lb
- MinitLite “Burn-A-Bag” Charcoal Briquets, 3 lb
Grilla Grills
Another Mossy Oak outdoor cooking collab is with Grilla Grills. Mossy Oak has been featuring a couple Grilla pellet grills on their YouTube channel.
The video above features the Grilla Grills Mammoth vertical pellet smoker. It’s one of Grilla’s newer products that they’ve noted that they’ve had success with. When it was first released, they routinely sold out shipments of it pretty quickly.
Beyond the Mammoth, last month Mossy Oak also did a video feature on the Chimp 2.0. It’s one of Grilla’s core pellet grill products, that was updated with their latest controller.