Field & Stream has been an iconic brand in outdoor lifestyle for over a century. During that time, they’ve gone through many owners and the licensing/branding of Field & Stream was split from the publication.
More recently, the media company Recurrent Ventures owned the publication while Dick’s Sporting Goods owned the IP. After Recurrent Ventures over-expanded and had to restructure their business, and Dick’s Sporting Goods closed their Field & Stream locations and got out the hunting business, the two sides of Field & Stream were brought together.
It was done in 2024 by an investment firm led by country music stars Eric Church and Morgan Wallen. They restarted the magazine and began licensing the brand. Tractor Supply inked a multi-year strategic licensing partnership with Field & Stream in June of 2025 due to their overlap in customers.
For generations, Field & Stream and Tractor Supply have been pillars of the outdoor community. Field & Stream has inspired millions to explore and cherish the outdoors, while Tractor Supply has equipped them with the tools and products to make those adventures possible. Our shared communities, values, histories and interests make for a natural and seamless partnership. This June, we launch the first Field & Stream products as part of our annual Deer Event, which kicks off hunting season with special in-store programing and promotions. Over time, Field & Stream products will include gun safes, hunting blinds, deer feeders, game cameras and more. The larger collection begins arriving in store and online this November. We can’t wait to see the incredible experiences this partnership will bring to our customers.
Seth Estep, chief merchandising officer at Tractor Supply
That partnership has now led to new Field & Stream branded grills being released exclusively at Tractor Supply. Two of the grills are white-labeled by the FairGame Group, who also makes grills for Member’s Mark, Cuisinart, and under the Even Embers brand. The gas grill appears to be manufactured by Enerco Group Inc.
There are three different grills released under the Field & Stream brand that follows what’s popular in grilling. They released a pellet grill, a griddle and a gas grill.
The pellet grill is very similar to one that was released by Member’s Mark at Sam’s Club. It has a large temperature range from 200 degrees F to 500 degrees F, an LCD controller, and 783 square inches of cooking space.
It’s biggest differentiator from other pellet grills is there’s an access in the front where you can load wood chunks to get much more smoke. With the Camp Chef Woodwind Pro seemingly going away, this is one of the few pellet grills with a feature like this.
The griddle also has some nice features. It comes pre-seasoned, which is becoming more and more table stakes feature in griddles. It can also be operated with the lid down, letting you lock in heat and melt cheese. Other griddles have been made with a lid that is just for protection, rather than for use while cooking.
The gas grill is a basic four-burner model with 430 square inches of cooking area. I like the quick access storage in the front. It’s not terribly differentiated from other gas grills at this price point but it will get the job done.