Part of Solo Brands’ growth plans as they rebuild their business is international expansion. Much like in the US, they’re leading that with innovation.
They added new sizes to their Windchill cooler, Summit fire pit, and Steelfire griddle earlier this year in the US. They’re bringing that expanded line-up to Europe.
European shoppers can currently buy the Summit Series in 19.5″ for €399.99 and 24″ for €499.99. The Windchill 47 is also currently available and priced at €549.99. The Steelfire 30 will be available in mid-June for €899.99, while the Steelfire 22 (€399.99) and Windchill 30 (€399.99) will be available for purchase in mid-July.
We see tremendous growth potential in Europe, and bringing our expanded portfolio to this market is a statement of how committed we are to European consumers. This lineup gives hosts complete control over their entire garden experience; whether they’re spending an afternoon outside with the kids or hosting friends for an evening around the fire, Solo Stove now has everything they need to elevate that experience from start to finish.
John Larson, CEO of Solo Brands
To support their European business, Solo Brands leases a 72,000 square foot facility in Rotterdam, Netherlands that they believe will support them for their future growth plans. They ended 2025 with 7% of revenue from international business, or $22.3 million, which is up slightly on a percentage basis from 6.9% in 2024 but down in dollars from $31.5 million.
Beyond our North American DTC and retail channels, we are accelerating our international efforts across all 3 divisions: Stove, Chubbies and water sports with a focus on Europe, the U.K. and parts of APAC. We are confident in the global scalability of our brands and encouraged by strong performance reported by peers in key international markets this year. To support this next phase, we recently appointed a Senior Vice President of Sales for all of Solo brands with deep international experience and a proven commercial track record spanning both soft goods and hard goods.
John Larson, President and CEO of Solo Brands – Q1 2026 Earnings Call
Their financial struggles last year weren’t limited to the US market. They saw their overall business shrink from $455 million in revenue in 2024 to $317 million in 2025 as they actively right-sized the company.