Merlot Marketing has been named as Agency of Record by American Outdoor Grill (AOG). It’s a partnership that aims to get AOG’s message out about American craftsmanship and to deepen their consumer and trade engagement.

Merlot Marketing has a background with products for the home that extends over 20 years. They’ve worked with a diverse set of companies, including grill brands.

AOG is a division a RH Peterson, an 88 year old family business. In addition to AOG, they have other brands in the outdoor space including Fire Magic.

As we continue to grow and expand our presence within the premium outdoor cooking space, partnering with Merlot Marketing was a strategic next step. Merlot’s proven expertise in the home and building products industry, along with their ability to capture both the heart and mind of the consumer, makes them the ideal partner to help share AOG’s story of craftsmanship, connection, and confidence.

Amy Bortz, Vice President of Marketing for RH Peterson

All AOG grills are built in the United States with an attention to quality and performance. They target the luxury grill customer and are focused around outdoor kitchen builds. They sell through smaller independent dealers up through larger retailers like Woodland Direct and BBQGuys.

American Outdoor Grill embodies everything we love about storytelling rooted in heritage and heart. Their brand is built on quality, dependability, and family – values that align perfectly with our own. Together, we’re excited to help AOG claim its rightful place as the everyday hero of outdoor entertaining.

Debi Hammond, CEO and Founder of Merlot Marketing

In their partnership with AOG, Merlot will develop and distribute Digitally Integrated News Releases (DiNRs), manage tradeshow media outreach, and provide ongoing creative consultation across AOG’s web, catalog, video, and tradeshow materials. The first big showing of the collaboration will come at the KBIS show in Orlando, FL this February.