Kingsford, a powerhouse in grilling, is partnering with Learfield, a powerhouse in collegiate sports marketing on a series of tailgates and original content pieces. The partnership kicked off on September 6th, 2025 with a tailgate in Columbia, MO when Kansas came to town.
The second year of the partnership between the two companies focuses on college rivalries. They’ll hit the major rivalries, including the Red River rivalry between Oklahoma and Texas, and “The Game” between Ohio State and Michigan.
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