AMD Direct has led a number of strategic initiatives over the past year to focus and grow their portfolio. They have six brands in total (Summerset, TrueFlame, Firegear, SunFire, Crossray and HEATSTRIP) across the outdoor kitchen and outdoor heating spaces.

They divested American Made Grills to focus their portfolio, then brought the innovative infrared grill brand Crossray to the US market. For on the ground support with dealers and distributors, they’ve announced a new manufacturers’ representative in the Western US.

Effective immediately, Sales Solutions 365 will support California, Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Utah, Nevada, Arizona, New Mexico and Hawaii. Sales Solutions 365 was founded by 16-year outdoor living industry vet, Ryan Whitlock, and Fred Sheldon, who is well-known in sales.

Ryan and his team bring a fresh level of expertise to every channel—builder, distribution and retail. Their proven track record will help our dealers elevate the customer experience and drive profitable growth.

Dennis Smith, President & CEO of AMD Direct

The partnership follows AMD Direct’s growth plans. It will concentrate on strengthening regional training and merchandising support to grow established lines and bring new opportunities for emerging brands. It will also enhance in market representation to benefit service and profitability for dealers.

AMD Direct’s portfolio is packed with innovation and momentum. We’re excited to champion these brands in the West and deliver the hands‑on support dealers need to win in the outdoor‑kitchen category.

Ryan Whitlock, President & Owner of Sales Solutions 365