Camp Chef’s parent company, Revelyst, has been pushing into brand licensing. Shortly after they sold the company, they hired a President of Licensing and Entertainment.

Continuing down that road, they just signed a partnership with Evolution, a licensing agency based in California. Beyond Camp Chef, they’ll also work with other Revelyst brands including Fox Racing, Simms Fishing Products, Primos, Hoppes and Blackburn.

This partnership with Evolution represents an exciting step forward in our mission to create deeper, more meaningful connections between our brands and consumers. By expanding into new licensed product categories beyond the core existing assortments, we’re opening doors to innovative collaborations that stay true to our brand DNA while making our products more accessible and relevant to a wider audience. We are excited to see how Evolution will help expand our reach into these new categories.

Simon Waters, President of Licensing, Entertainment and Communications for Revelyst

Under the terms of the new multi-year partnership, Evolution will secure licensing deals for the Revelyst brands. This will bring new partnerships and products to market. The partnership with Evolution is effectively immediately.

We’re thrilled to partner with the Revelyst teams and help bring their iconic brands into new arenas. The depth and passion behind Revelyst’s brand portfolio align perfectly with our approach to brand building. Together, we’re poised to deliver meaningful, high-quality products that outdoor consumers will love.

Travis J. Rutherford, Co-Founder/Chief Revenue Officer and Head of Business Affairs for Evolution USA

Evolution’s other clients include Gaumont Television, Stampede Ventures, Black Angus Steakhouse, Senna Brands, Pressman Films, Morgan Creek Entertainment, Revolution Studios, Smoko Studio, OLO Industries, World of Neopets and The Ella Fitzgerald Charitable Foundation.